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Adsense for Beginners Tracking Revenue

10 March, 2014



Google AdSense
provides current statistics on your earnings. You can
view these by day, month, or any other myriad ways. You
can even track earnings by specific pages on your
website, or by the type of ad (eg. image vs. links) to
see which perform best. Below is an actual earning
page from one of my websites. Note that some of the
information has been blocked out using the orange box.
This is to comply with Google AdSense policies which a
prohibits disclosure of specific data related to
earnings. However, it is an actual example of recent
earnings. While you will find many similar examples on
the Web, some showing income of thousands of dollars a
day, my purpose here is simply to a straight some of the
key items that Google will report to you. BTW, this
example is from a website for a niche interest
that has been developed purely as a hobby. The site is
noncommercial and designed for sharing information, not
just generating AdSense revenue. Nevertheless, as you can
see, the site generates enough income to pay for hosting
and a little extra!
Each line refers to a specific day. The
actual day has been deleted so that the graphic fits
 on the page.

Each column
labelled in green will be discussed in
turn:

1: The
number of page impressions detected. If a pages
reloaded more than once it is not counted
again.

2: This is the actual number of AdSense ads
clicked.

3: page CTR stands for page click through
rates. This is the number of times an ad is clicked on divided
by the number of times an ad units is shown. The higher the CTR
the better- improved add formatting and placement can lead to
higher CTR

4: Page eCPM stands for cost per 1000
impressions, calculated by dividing total earnings by
the no of impressions in ‘000s. For our purposes, it is
not that critical.

5: These are your earnings and
they can fluctuate quite a bit from day to day! Google will
send you a check when you reach a certain threshold, or
transfer the money electronically to your bank account.

How Can
You Use this Information to Maximize
Revenue?
First, you cannot control what
advertisers are paying for certain ads that are relevant
to your site.  Yes. If for example, your site is on
goldfish, rather than mortgages, you can bet that goldfish
sellers are willing to pay a lot less to advertise
their  goldfish business on your website, than 
mortgage companies would pay to advertise on a mortgage
website. 

Now you might be thinking, “why didn’t I just create a
site on mortgages?” Well, first of all, the competition is
far more intense for mortgage websites than goldfish websites.
You will need to have truly unique content and superior
marketing skills to have your mortgage site rank high enough to
get traffic. Also, if goldfish is what you enjoy and what you
web site is about, why worry about mortgages|(other than your
own)?

So you’re stuck with your goldfish site. You can  do
two things to increase your revenue: 

1.  Increase the number of businesses to your web
site and
2.   try to increase your click through rate.

The more visitors you have, and the more that click on
your ads, the more likely it is that you will make more money.
It takes time to grow your visitors. Getting the word out about
your web site and submitting it to search engines will go a
long way towards improving your ranking. However, you will also
need to constantly optimize your content for search engines and
utilize other strategies to improve your rankings and increase
visitors. This is called search engine optimization (SEO).
It takes time and effort but the payoff can be high. The
more effort you make, the high the chance of increasing
revenues from your sense. It all depends on what your goals
are. Good luck!



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