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Do you need to create authority sites or mini sites for your marketing efforts? Both types of sites have their own pros and cons. There is no hard and fast rule anywhere that says you can’t use both. You can benefit in special ways from using both. Ultimately, you must decide which of the two you prefer if you aren’t interested in doing both. Before you make a decision however, it’s a good idea to learn a little more about your options. Once you’ve gathered a little more information you’ll be able to make an informed decision. If you want Internet marketing you will soon realize that a lot of new launches for example Click n Bank benfit greatly from this kind of marketing.
Just remember that with minisites, you will be restricted to the lower tier of keyword phrases – the long tail phrases as they are called. Let’s face it, Google does not like the “thin” minisite model, but that does not mean you cannot make money promoting them. So what you want to do is plan and research very well. How well your minisite performs rests heavily on the primary phrase it is optimized for, overall. The thing about using minisites for search marketing is that you are looking at needing a lot of small fish to equal a large one in terms of traffic volume.
Google has made sure that getting a minisite ranked highly is a lot more difficult than it used to be. Mini sites still represent a marketing method that can yield quicker profits than you will realize from a new authority site. Think of an authority site as an investment. That is exactly what it is, and it is an investment of your time and money. Long term investments have risk, too, and there is no guarantee that the stocks you buy today will have value in ten years. Even though it takes time to rank an authority site, that is ok because the owners are not in a rush to do it. The future reward of an authority site is that if it ends-up in position number one, then it is a whole new ball game with monetizing and profits. There are new products being launched all the time for example Click n Bank which will benefit from Internet marketing.
Mini sites can be effective in certain special situations. For example, if you are targeting other countries, you could easily rank well. The way to do this would be to SEO your site in your target country, which means having your mini site hosted there. As with any method, of course, you have to do careful testing, as results always vary based on elements such as competition and demand. While marketers commonly focus on Google and its policies, there are other search engines as well. It’s always possible to optimize your sites with other search engines, like Bing in mind, even if they’re not as big as Google. That’s something to try if you want your mini sites to be profitable. The choice between creating a mini site or building an authority site is one that is being influenced by Google. Mini sites still offer plenty of benefits, but you may find it a little more time consuming trying to drive traffic to them. What that means is mini sites still have a purpose in a well rounded marketing plan. Yet the possibility of better ranking results and a stream of organic traffic coming to a larger site remains.
There are new product launches happening all the time for example Xtreme Traffic Arbitrage, and nearly them all will benefit from Internet marketing.