How to Turn Google Adwords Into a Google Cash Cow

11 December, 2015

Richard Whitherspoon asked:

There are many advantages to using a pay per click search engine for advertising your website. If you’re like many marketing professionals today, you’re using Pay-Per-Click (PPC) advertising to drive targeted prospects to your company’s website, with the hope of converting them to a sales lead. This is an advertising mechanism in which you pay for every click of a potential customer.

You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential profit across a whole market within a few days for pennies rather than the months and big bucks it used to demand.

If you have researched search engine marketing to any extent, then you have probably heard of the PPC search engine movement. Other new developments in PPC search engine marketing include new types of ads and platforms.

The secret to making money with pay per click ads through the Google AdSense program is to create informative, content-filled web pages that are keyword rich. This will pull in relevant pay per click ads that your website visitors will actually find to be interesting so they will click on them. With careful keyword research, you will know with precision why the prospect is visiting your website.

Pay per click search engines does not limit you from choosing how long the keyword is or how many keyword phrases you need for the target. Select the right keywords – When creating a PPC Marketing campaign, keyword selection is often the first task at hand and is all too often not given the proper consideration by advertisers who target only the obvious high volume keywords. It’s basically a small text ad, consisting of a title, site description, URL and a keyword or phrase.

Keep it simple and create a list of required tasks to successfully plan your pay-per-click campaign. Overture’s pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match.

Your ‘click-though-rate’ indicates the actual cost of the ppc campaign per order received. If you’ve implemented a Pay Per Click (PPC) campaign, visitors to your site have gone up, sales have started to increase and all is well. However, there is still another vital stage of running a successful PPC campaign – Tracking.

Here is a simplified account on pay per click campaign optimization, focused on three factors – keyphrases, ads, and landing pages – and three metrics – click-through rate, cost per click, and conversion rate. Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should.

The last thing you need is to work hard on a campaign only to discover you’re sending prospects to the wrong page. This mainly is often neglected and the results therefore are far below the effect which could have been achieved when the PPC campaign would have been set up professionally and with the required know how. So be sure and pay attention to those details.

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