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Need To Manage Your Reputation Use These Tips

14 July, 2010



If you are thinking about going into business, or you are already in it, then you should know that having a solid reputation is one of most important things to have in this world. Without the necessary skills to manage your reputation, you run the risk of losing everything that you worked so hard to attain. Don’t let your reputation go bad in the business world, and the tips below will help see to it that never happens.

Try to make an unhappy customer satisfied, and keep your good reputation. You will show customers you care by turning a bad experience into a positive one. If you’re doing this on the Internet, it’s even better. You are more likely to have new customers and keep the old ones if they know you are willing to work beyond the sale with a customer.

When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.

Run social media accounts professionally. These pages are a representation of your company, and that’s why it’s a good idea to make sure people see things which will make a positive impact. Of course, you want to show some personality, but keep the overall tone professional and businesslike.

Pay attention to the reputation your business has offline. Your offline reputation will make its way into the online world. If negative content on your company becomes a trend, you need to know why. Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites like Yelp.

To start your business reputation on the right foot, keep your branding simple. Use a clean typeface and color palette. Make sure your logo is simple and clearly communicates what you do and stand for. These items must be able to work on all your corporate materials. Try to avoid using complex and convoluted items in your branding.

When you are on your social media pages, make sure that you try your best to sound as real as possible. Trying to sound too corporate or too casual will only make you come across as a big phony. It is best to find some middle ground that allows you to act more natural.

If you receive negative feedback here and there, you should not remove it. Most businesses will have unsatisfied customers every once in a while. If you only have positive reviews all over the place, people will start wondering if you are doing things to make yourself look better than you are.

Customer interaction will increase as your company grows. With a growing business, eventually you will run into unhappy customers, and it is very important that you handle these situations in a timely manner. You have to address them in the right way.

To boost your business reputation among your customers, give them a chance to get to know your company better. Interact with them more on social networks. When people see that your company is not just a faceless corporate entity, they will receive you better, and your business reputation will improve.

If a customer leaves you a bad review, do not leave a negative rebuttal. This will only make you come across as being arrogant and hard to get along with. While you should address any parts of the review that were untrue, you should do it in a non-combative manner.

Everybody makes mistakes, even large corporations. When your business makes a mistake, it is important that you apologize for it to your customers as soon as you can. Describe how your company will make amends. When you are forthcoming about mistakes, you can still protect your reputation because customers will appreciate your honesty.

Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.

Talk to your friends to make sure that they are not doing anything that can make you look bad. For example, if there are pictures of you drunk and acting silly, make sure that your friend does not post them anywhere online. While it may seem like a joke, it can definitely do a number on you.

Product recalls are a serious matter because people’s lives and safety may be on the line. If there is any doubt about the safety of the products that you sell, recall them right away, even if it means losing profits. Your customers will appreciate your proactive protection for their well-being, and your reputation can improve by this action.

Having a reasonable number of high quality subdomains can help you build credibilty and establish a good reputation. You can build two or three subdomains, each focusing on a single product, service or aspect of your top level domain. You would simply add the name of the product or service as a prefix to your domain name to create a new page. Be careful not to create too many of these pages because it can backfire on you and lower your search engine rankings.

A crucial element in reputation management is claiming your brand name, especially on the Internet. Make sure that no other business or individual is able to use your reputation to enhance their own agenda or to discredit you. Use only one name across all your online venues, including social media, and secure any obvious variations of it that a competitor could take advantage of.

Reputation Management

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

There are quality businesses that provide services in reputation management. You will surely need to stay hands-on with this, but it does not hurt to have some extra help. This is why it’s great to have someone that can help you with these things as well.

Good reputation management is not about saying good things about your own company. It is about your company’s positive actions. Consumers judge a company by what it actually does, not by the things it says. When verbal promises are not backed by actions, the customer loses trust in the company and the reputation suffers.

The keys to good online reputation management are planning, careful monitoring of your social media sites and expert use of search engine optimization. These key activities will help you predict and avoid problems caused by disgruntled customers and trolls. Be sure to remove damaging comments that add nothing to your social media interactions and use keywords well to keep your best content at the top of search engine rankings.

Online reputation management (ORM) is a lot like search engine optimization. Both are geared toward getting your website to the top of search engine rankings. The difference is that ORM focuses on getting positive information about your website out into the public view. When you are practicing ORM you want to create lots of positive content to outstrip and outweigh anything negative that might be out there.

Manage the reputation of your business by gladly accepting constructive criticism. If you have received fair criticisms, you should address them and also try to take corrective action. Don’t just bury your head in the sand; seize the opportunity to make your business better.

One way to ensure good reputation management is to always conduct business in an ethical manner. Dishonest practices get revealed sooner or later. When that happens, damage to a company’s reputation can be irreparable and will lead to the company’s demise. There is no replacement for a company’s integrity and honesty in business practices.

Maintaining your website is important to the reputation of your company. Your branding has to be found on every page. Search engine crawlers should recognize your site and brand name as an authoritative voice for your industry. Place your company name wherever possible, including the URL, relevant headers and tags for different pages.

Social media can be a useful reputation management tool. Negative comments can seemingly appear from thin air on social networking sites. You should address them as much as possible. Resolve these issues as quickly as possible.

Don’t get in shouting matches with customers with problems. This is especially true in public forums like nearly anything on the web. You can be your own worst enemy when it comes to reputation management. You may want to scream and shot, but the better solution is to take a step back, breathe, and then respond positively.

Now that you read the above article, understanding what it takes to have a good reputation in the business world is a good first step towards being successful. Without the proper reputation management skills, eventually you will make a critical mistake that will hurt you in business. Use the advice from above to help you get far in the business world.



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