Pricing Psychology Strategies

1 November, 2015

How to raise your price and get MORE

You might believe that there is no such thing
as pricing too low – from a consumer perspective. But you’d
be wrong.

In 1992, I launched Ancillary Profits newsletter
(sold to magazine publishers) at a price under $100. A few months
later, I tested that price vs. one well over $100 — a 31%
price increase.

What should have happened? A common “rule
of thumb” in marketing says raising prices by 10% will decrease
orders by 10%. Thus I should have received 31% LESS orders. Instead,
my orders went up by 11%! At a 31% higher price! If you do the
math, that means I got to pocket 45% MORE CASH for the
very same product.


Will this work for you?

prices can sometimes attract MORE buyers, and what market conditions
it more likely
happen. Many
of these factors are under your direct control. Armed with this
knowledge, you can figure out how to make it work for YOUR products
and/or services.

You probably know this psychological quirk

Which of these two prices will get more buyers?

Yes, the $9.99 price will be the winner (except for one
particular category of products – as you’ll learn in PRICING PSYCHOLOGY REPORT). The $9.99 price will probably pull 10-20%
more buyers than the $10 price.

Why? Certainly not because of the single penny
saved! There is a learned-pattern response in our brains that makes
us see $9.99 as much lower than $10. And it persists – even though
most of us know this trick.

You probably do NOT know about “magic

There are many more such psychological quirks
– or emotional reactions to numbers – in human brains. Quirks a
pricing-strategies-savvy marketer must understand in order to generate
as many sales as possible.

an example:

Which of these prices will pull up to 10% MORE

  • $9.90
  • $9.91
  • $9.92
  • $9.93
  • $9.94
  • $9.95
  • $9.96
  • $9.97
  • $9.98
  • $9.99

Yes, one of the above prices has been tested in millions
of direct mailings
and found to get up to 10% more orders than
the other prices.

Yet, you needn’t spend that kind of money testing
them. You can learn the answer in PRICING PSYCHOLOGY REPORT.

But this doesn’t only apply
to such small prices. It’s also been tested
and found to apply to:

  • $190
  • $191
  • $192
  • $193
  • $194
  • $195
  • $196
  • $197
  • $198
  • $199

at the last number ending the prices you currently charge.
by chance, your price uses the correct number.

But, look at the odds. You’ve got
just a 1 in 10 chance your price is the one most likely to increase
will let you change that last number and increase your cash by
up to 10%. No, we can’t guarantee that it will work for
you. But hundreds of direct marketers have tested this and found
that it DOES WORK for them.

The pricing strategies in this section of the
report alone are worth AT LEAST thousands of dollars for you!

You don’t sell by direct response?

If your product or service isn’t sold by direct
response – it doesn’t matter. We look at direct response price tests
because they are the clearest, cleanest price tests that can be
conducted. You don’t have extraneous variables, such as store locations,
different cities, etc. all affecting results. With direct response
(both by mail and over the Internet), everything is exactly the
same – except for the price. So we can prove these pricing strategy
tests are statistically reliable and valid.


In 3 statistically reliable price tests for clients and myself, I have personally found
one number between 0-9 to be DEADLY. When I used one “poison” number in the price – sales plummeted.

In all tests, there were 3 prices
tested. Call them higher, medium and lower. The expected results
would be something like this:

  • Highest price = fewest orders
  • Medium price = medium orders
  • Lowest price = most orders

HOWEVER… in these three tests the
medium price performed terribly.
It pulled just
16 orders for one client and
26 orders for the other. (Compared to over 50 orders each
for the “highest” and “lowest” prices.)
In the test for my own product, I got:

  • Highest price 49 orders
  • Medium price 2 orders
  • Lowest price 54 orders

Why? Each of the three “medium” prices that
bombed included a number that was not used in any other price tests
I’ve done for my own or my clients’ products. So – the
only time I’ve tested prices with this single number in it –
the results
have been a disaster.

You’ll learn this number in PRICING PSYCHOLOGY REPORT. If you discover
it’s a number used in any of your prices, I recommend
you immediately test a price without that number. It could make a big difference in your sales.

How to charge higher prices to one group – and lower prices
to another – legally!

Some people want your product, no matter the cost. Others will
buy only when you lower your price.

Being a good marketer – you want to have your
cake and eat it too.

PRICING PSYCHOLOGY REPORT shows how you can identify
these two different customer groups and learn which are psychologically
predisposed to pay more and which are not. It also shows you pricing
strategies that allow you to legally price your product(s) or services
differently to those groups.

Further, this report shows you how to let
your customers sort themselves into your two different price
groups – without you
having to figure it out yourself.

how to keep the two groups perfectly happy paying two different
prices. No complaints.
No annoyed customers. Just fatter profits.

How to test prices
– easily & reliably

interesting ideas for you – ideas that could greatly increase
your revenues. But…
how can you make sure they’ll work in your market with your customers?

If you sell anything online – or COULD sell something
online, just to test the pricing – you’re in luck.

There are two online solutions today that
will let you do what is called “perfect A/B split” price testing – which
you need to have reliable test results. A/B split testing means

  • The first visitor
    to your site sees price “A”
  • The second visitor
    sees price “B”
  • The third visitor
    sees price “A”
  • The fourth visitor
    sees price “B”
  • Etc., etc.

Why is this important? Because if you instead
tested price “A” on
one day then price “B” on the next day, there are too
many extraneous variables that could have affected the results.
Variables not at all connected to the prices you’re testing.
There might have been a news item in your industry one day that
made people more or less likely to buy your product. There might
have been bad weather one day that kept more people inside where
they were computer surfing – and more predisposed to buy. Only
by A/B split testing can you be sure that the different prices
are the only thing affecting the results.

Great news – both of these online price testing
tools are FREE! You’ll learn about both in PRICING PSYCHOLOGY
REPORT – and how
you can use them to set up your own price testing. Once you
can test prices, you’ll KNOW what you’re charging is the most
price. No more leaving thousands of dollars on the table that
you could have collected. No more guessing. No more worrying.

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No time-wasting mumbo-jumbo

The PRICING PSYCHOLOGY REPORT contains no textbook
theory or page-bulking-up blather. It’s just 11 chapters
(56 pages) of pricing strategies that have real-world testing
to back them up:

  • How to raise prices without losing
    sales – what works and why
  • “Magic” numbers that increase
  • “Bad” numbers that discourage
  • When putting cents in your price is a
  • How your “decor” is connected to the price you can
  • Psychological tricks in discounting
  • How to “hide” price increases in plain sight
  • The psychology of negotiating prices
  • Pricing alerts – danger signs that you’re
    seriously underpriced
  • How to charge different
    prices to different groups – legally
  • 2 FREE online testing
    solutions – so you can test prices yourself
  • PLUS… a chapter of interviews with
    Internet marketing gurus – including Jim Edwards, Anne Holland,
    Harmony Major, Michael Nicholas, and Dr. Judith Briles – on
    what they’ve found works in pricing psychology.

discount & guarantee

PRICING PSYCHOLOGY REPORT is priced at $68, even
though the wisdom it contains from thousands of price-testing marketers
could easily increase your profits by thousands (or hundreds of
thousands!) of dollars.

   BUT… if you order today,
(this may not be offered tomorrow), the report can be yours for just $47 — a savings of $21!

And… you can look it over
and decide for yourself if it is everything you expected. If
not, just let us know within
30 days and you’ll receive
a full, 100% refund.

“Apparently so: In her new Pricing Psychology Report, pricing expert Marlene Jensen says that a $9.99 price will probably pull 10% to 20% more buyers than a $10 price.

(Note: You
must have Adobe Acrobat Reader in order to read
PSYCHOLOGY REPORT, which is in PDF format. Click
here to download a FREE copy.)

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