Super Bowl Sunday! A time for friends, family and sports fans around the world to come together for arguably the biggest sporting event of the year. It is a time of fun, laughter and tears. A time for food as we try to pick the perfect finger food that has the right taste and vibe, without being too labor intensive as to take away from the game. If you opt for Pizza, order way in advance and expect it to be late as this is one of the busiest days of the year for the pizza delivery business. Do you have a large enough TV? Because you don’t want to miss any of the action or cause your guests not to have a good view. Perhaps a rental is the way to go?
Here it comes, the money guy is going to tell us we shouldn’t spend money on our Super Bowl parties right? Wrong! I love Super Bowl parties and I want you to have a blast throwing one. Just keep reading.
In 2013, it is reported that 108 million people in the US watched the game and a record 164.1 million tuned in for at least six minutes of the broadcast. You might not know this, but the artists that perform at halftime, do so for free. The exposure alone is worth it to them. On the flip side, a 30 second commercial spot, sells for $4 million. Interestingly, a study by research firm Communicus showed that 80% of Super Bowl ads do not compel purchases. That means you have an 80% chance of failure if you spend $4 million advertising to over 100 million people. Like me, you may be thinking, why do they do it? I wonder how many companies have had to restructure (in other words – cut jobs) because of the financial hit they took gambling on a super bowl spot?
Here is the deal. Companies may regret this grandiose spending, much like you may regret having such an outlandish Super Bowl party once the credit card statement shows up. Especially if your team lost. The point is to have a plan. Don’t gamble with your hard earned money simply because it is what everybody else is doing it. The average household in America brings in $52,000 per year. That may not be enough to buy an ad for the big game, but that is 1/2 a million dollars that will flow through your hands in the next ten years. If you don’t have a plan for it, you will look back and not only wonder where it went, but wish you had made different decisions.
My name is Tim Parady and I am 36 years old. I was born in Connecticut, raised in Virginia, had a brief layover in Kansas which led me to Texas where I met my wife and best friend. We just celebrated 145years of marriage.
I have the best job in the world, which is to improve peoples lives. I teach people how to win in all areas of there money, which affects all areas of their lives.
78% of Americans live paycheck to paycheck, with no money in the bank and little knowledge of how to invest for their retirement. You can have a different future. You can win with money and I can show you how.
I am an independent Dave Ramsey Financial Coach,and Insurance Agent at Alkali Insurance and I am here to serve you. My goal is to provide knowledge and tools to change your life. To schedule an appointment to address your financial needs and goals, email me at email@example.com