There’s no doubt that many people make most of their income (being home) through online advertising. More than likely you’ve heard about Google Adsense. Being the biggest and one of the best online advertisers to make you money, many people earn cash from Google by simply putting its ad on their website, in hope that visitors will click on it. Is the process as easy as it sounds? Well that all depends, is your website getting visitors? If not, then you have work to do! If it is, there is still work to be done—just not as much!
Google has two types of campaigns for two different things: Google Adwords and Google Adsense. Google Adwords is the place to go if someone wanted to go advertise their campaign. On the other hand, Adsense is where someone would go if they wanted to make money because this is where Google will pay whenever another person’s Adwords gets clicked through their site. We thought it’d be nice to let you know how Google Adsense works.
So now that you know how it all functions, the easiest way to go about explaining how you can make money is to simply place the ads on your website. Can it be this easy? Sure! Is it this simple most of the time? Unfortunately not, and we’ll explain why.
Have you ever walked into a place where you’d find yourself getting bombarded with salesmen? Not only are they annoying, you’d like to decide for yourself, not getting a million suggestions! Online advertisement works the same way, why would a customer ever want to listen to a salesman’s suggestion if his purpose is to try selling something? Maybe if he interacted with you about the favorite things that you’re looking for, then maybe, just maybe, you would take his advice.
So how do you get someone to ‘maybe’ click on your Google Adsense?
Easy! You simply write about what they want to read. If the topic that they’re reading is what was expected from your site, they will be more obliged to take your advice because it is relevant to their interest. However, this doesn’t mean that you should display ads for every sentence that you write; that would be very obvious and they’ll think that you’re trying to sell them something. The purpose is to interact via information, don’t make it so obvious that you trying to make them click on your ads. (even if you are!)
One of the best ways to make them click on an ad is to place it after finishing an article. For example, once you get done explaining something, you may display the ad at the end of the paragraph. That way it doesn’t seem so obvious and it actually adds a nice touch because it seems like a friendly suggestion.
Of course, this is just one of the “many ways” to monetize ads. You can also place them between texts to suggest readers that they can go to the following link but try not to overdo it. Sometimes less is more in terms of getting people to click on your ads.
Another advantage to monetizing your visitors to click on your ads is to not make it stand out. By this, we mean to make the ads blend in as much as possible to your website. Google Adsense lets you have the option of choosing the color for your font, link, border, and background. That way, it doesn’t even seem like an ad to your readers. Many people believe that you need a flashing banner or something that is eye-grabbing to catch the reader’s attention but contrary to belief, they are more inclined to click on an ad if it doesn’t seem to be begging to be clicked.
Google Adsense makes it very easy for anyone wanting to place ads. For one reason, you don’t have to search for a specific ad that may be relevant to the reader’s interest; Google Adsense does a very good job with this by implanting special script to display ads that are in the same category as your article. Considering the guidelines provided in this article, it’ll isn’t hard to do, but it does require work. As long as you are able to do this, you’ll be able to make money without problems.