What Is Ctr Click Through Rate

29 March, 2014

Dean Dreyer asked:

If you are new to internet marketing you have probably seen the term CTR thrown around quite often. So, What is CTR? Well, CTR rate simply stands for click through rate. Click through rate is the percentage of people who visit your page (or email) and click through to your desired link. So if you send out an email to your list and 500 people viewed it, and 250 clicked through to the product you were promoting your click through rate would be 50%. If you made a post on your blog promoting a product and 100 people visit that page and 38 click on your affiliate link your click through rate would be 38%. CTR is a fairly straight forward term once you learn what it stands for.

Why is CTR important?

Click through rate is important because it gives you a good idea on how well your copy is working. If you have written a good ad, post, or email that really makes the prospect want to learn more then you will have a high click through rate. If your ad isn’t getting a very high CTR then it’s probably time to go back to the drawing board and try something new (if possible test the two against each other). One thing you need to be careful of is writing something outlandish just to get a high click through rate. If you say something about the product you are promoting just to get people to click through your sales will hurt when they realize you are not delivering on your promise.

What is a Good CTR?

There are many different factors that determine what is a good CTR. The industry you are in and what type of ad you are using are the most important. If you are sending out emails then you should be able to get at least a 50% CTR. If you are running a Google Adwords campaign you want at least a 1% CTR rate for your keywords. If you have Google Adsense on your site or blog you want at least a 10-15% CTR. If you are doing article marketing on Ezinearticles you should try to get at least a 15% CTR on your resource box.

The lesson here is that your skill at writing your ads or promotions is directly related to getting a high CTR. If you want to make more money online this is one skill that is essential to learn.

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