D. Massie, (a.k.a., the “Anti-Guru”)
If you’re like
me, you’ve been in the martial arts for quite a while, and love
to train and teach –
if you could earn a great living doing what you love?
…no more time
…no more early
…and no more
working at a job you hate, just so you can support your martial
Once you read
this step-by-step martial arts business success plan and learn the
*right* method of opening a martial art school, you may never have
to do any of that again.
Out What You Need to Do For Success In Every Step of Your Martial
No prior business
experience is required – all you need to do is follow the directions
in the manual. And, using my methods you won’t need a big commitment
of time or money to get started.
It’s all about
making it simpler for you to succeed!
Before I Go On, Let Me Introduce Myself…
My name is Michael
D. Massie, and I’m a dedicated martial artist just like you.
For years, I’ve
been teaching martial artists how to start and run highly successful
martial arts schools – using business methods that fly in the
face of the standard industry advice.
So, why haven’t
you heard of me? I can guarantee, you won’t see my face on the cover
of any industry magazines, and for good reason…
methods I teach are designed to help you keep more money in your
pocket, and out of the hands of those “business experts”
who’d like nothing more than to line their own pockets with your
“Mike, just a note to thank you for the consultation that you did with us recently. We are more than happy with the results. We have signed up more people in a day than we had previously signed in a month due to your suggestions. Thank you so very much.”
Out What Satisfied Readers Have Said About “Small Dojo, BIG
Dojo, Big Profits” martial arts business plan manual was favorably
reviewed in the number one source for reliable information in our
industry… Black Belt Magazine:
every week I receive letters and emails from martial arts instructors
praising the “Small Dojo, Big Profits” manual – here’s
just one example:
High-Ranking Instructors with Years of Teaching Experience Rave
About the SDBP Manual:
Praise from a Long-time Instructor and Seasoned Martial Artist:
complete, thorough information on opening a martial art school is
hard to find. In fact, many of the people giving you martial arts
business advice in the magazines and on the internet have never
even run a studio!
“Small Dojo, BIG Profits!” is different. As a career martial
arts instructor, I wrote it from the perspective of someone who
actually knows how to open and operate a successful martial arts
can assure you, it’s the the 100% honest truth about starting and
running your own successful martial art school.
You Go Off to War With Only Half a Battle Plan?
you’re doing when you buy other martial arts business plans. Other
companies don’t want you to have complete information – they’d rather
sell it to you bit-by-bit, and line their pockets while you wonder
why you can’t make a living teaching the martial arts.
business manuals might fall short by just telling you how to run
a class, or how to enroll students, or how to advertise – “Small
Dojo, BIG Profits” has it all, and explains every single aspect
of starting and running your martial art school.
pay a lot of money for incomplete information when you can have
all the information you need at your fingertips for a fraction of
Is The Martial Arts Business Plan That Gives You Everything You
Need to Succeed
Without a doubt,
it is the most thorough and complete martial art business manual
on the market.
It covers every
aspect of starting and running a low-overhead, high profit martial
arts studio, from A-to-Z… Nothing has been left out or held back.
out what “Small Dojo, BIG Profits” has to offer:
how to start your own martial art school with zero money and
can earn more money in your studio with less students (and less
can make $297,000 per year with less than 250 students
how you can make $70,000 a year working 25 hours a week or less
to end your student recruitment frustrations for good
methods to increase your retention and attract better students
into your martial art school
methods that will make you the recognized expert on the martial
arts in your area
big billing companies are not telling you… you’ll
be shocked when you read this!
How to avoid
costly mistakes that can ruin your business
the risks that are threatening your martial art school –
and how to protect yourself from them
- How to drastically
reduce or even eliminate your payroll
Aren’t You Tired of People Trying to Rip You Off?
are too. That’s why this book was written… as an alternative to
all the bad advice being doled out in the martial arts industry
(read on to find out more on that touchy subject).
you’re tired of seeing decent, honest, hard-working martial arts
instructors getting ripped off by people who are just out to make
a fast buck, then…
Time You Knew the Truth About How to Open and Operate Your Own Successful
Martial Arts School
you agree that the martial arts industry needs a source of unbiased
information on martial art school management. Instructors from every
style and system have long felt that there should be a source of
martial arts business information that tells the truth about what
it really takes to be a success in the martial arts industry.
I released my martial arts business plan a few years ago, a lot
of other so-called “experts” have started to jump on the
bandwagon by promising to give you the “truth” about what
it takes to run a martial art school.
“surprise, surprise” – They’re all either regurgitating
our material (and poorly, we might add) or they’re just feeding
you the same old bull they’ve always been shoveling…
once, don’t you think you deserve to be told the real
That’s Exactly What You’ll Find In This Manual…
As many of our
readers have stated, it’s the first and only martial arts business
manual that is unbiased, to the point, and includes just the facts.
It tells you everything you will need to know about opening and
running a successful and highly profitable martial art school –
and on a shoe-string budget to boot.
Dojo, BIG Profits” cuts out all the fluff, and only contains
the absolute best, time-tested, tried and true methods for making
it as a professional martial arts instructor.
How Do You Pack 21 Years of Hard-Earned Knowledge into 216 Pages?
just say it wasn’t easy! I spent several months of writing and editing
for hours every day to reduce the sum total of over twenty years
of knowledge and experience into 216 information-packed pages.
But just so
you know, there are some things that I don’t cover in the manual
that might be considered conventional wisdom by the majority of
“industry experts” today…
Why would I
leave this stuff out?
to my experience I know for a fact that most of what is considered
to be conventional wisdom in the martial arts business industry
is what I call “purposeful misinformation.”
are a few things that this manual will NOT show you how to
not show you how to run a 500, 800, or 1,000 student mega-studio…
not explain how to open a giant 10,000 square foot martial art
not tell you how to run multiple martial art schools…
methods featured in this manual will not get you featured on
the covers of martial arts magazines for having the most humongous
martial art school on the planet…
There is Certainly One Thing it Will Explain:
you can realistically make over
$300,000 per year
the “Small Dojo, BIG Profits” system –
In fact, others
have already bought the manual, and are reaping the benefits of
the knowledge it contains.
are proof that the “Small Dojo, BIG Profits” method works!
Your book is great. I referred my “independent contractor
By the end of summer and with the open house, bring a buddy
Again, thank you!!!!!!!”
Everything our Testimonials Say It Is And More… When You Buy “Small
Dojo, BIG Profits” You’ll Get:
instructions on martial art school startup from scratch, so
you don’t risk going broke funding your studio
explanations on how to run your martial art school on a shoe-string
budget, yet still make a six-figure income
and worksheets that will help you streamline your studio operations,
so you’ll have more time to spend teaching your students
listings for every recommended service and product you could
ever possibly need (you’ll never have to wonder where to go
for answers again)
instructions on how you can choose a great location without spending
a fortune on rent – this section alone will save you tens of thousands
of dollars a year!
You’ll Get Detailed Explanations On Every Aspect of Starting
and Running Your Own Successful Martial Art School
for your new martial art school, even when you have lousy credit
(we did it and you can too!)
a great location without spending a fortune (you’ll know how
to approach landlords and property managers – never get the
short end on a lease again)
& budgeting to guarantee your success (shows you how to
develop a bullet-proof business plan that acts as an “insurance
policy” against the unknown)
your services so you make more money with less students (Less
work and more money? Many of our skeptics have been pleasantly
surprised after they read this section…)
your fees without using strong-arm tactics (a must for student
methods and strategies to fill up your classes (so you’ll never
have to worry about student recruitment again)
the right mentors and advisors for your personal success (discover
how to find successful people to “model” – this section
may be the key to leap-frogging over your competitors)
or not you should use a billing company (our answer might surprise
companies you should be using and why (and how to use their
services – something you won’t hear about anywhere else)
retention strategies that work for all styles and systems (based
on principles, not procedures – this even works for traditional
schools as well as mixed martial arts studios)
and hows of hiring and training help (shows you how to avoid
the pitfalls and make the most of your resources so you keep
more of your profits)
income streams for your martial art school (want to take a nice
vacation or pay for a new car? This section shows you how to make
it happen without cutting into your existing budget.)
Years Off Your Learning Curve, Because It’s Already Been Figured
Out For You
Not only does
Small Dojo, Big Profits include the most complete business
system available – it also takes all the confusion out of the process
of beginning a martial arts school:
I spent years
and years and invested thousands of dollars learning the information
I share in this book.
When I look
back on the countless hours I spent studying books and manuals,
attending college business classes and industry seminars, pouring
over articles and journals… well, let’s just say I wouldn’t want
to do it again.
But, you can
reap the rewards of my hard work without all the “blood, sweat,
Just think –
You can have all that information and knowledge at your fingertips
for just a fraction of the time and money it took me to get it…
Others Have Discovered, “Small Dojo, Big Profits!” Will
Pay For Itself Over and Over Again
have absolutely no doubt that you will earn back every penny you
spend on this manual many times over. Just think for a second –
if you get just one new student using the information you’ll
read in the SDBP Manual, it will have paid for itself.
That You’ve Read This Letter, You Have Only Two Choices…
can either buy my honest and straight-forward martial arts business
plan, and use it as your guide to starting and running a martial
art school so you can finally achieve success…
Or, you can keep beating your head against the wall, all while wondering
why you aren’t achieving your dreams…
now and we’ll help you finally live your dream of becoming
a full-time martial arts instructor!
Author, “Small Dojo Big Profits”
Your Martial Arts Business “Anti-Guru”
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Remember, by ordering now you’ll also get
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Email Consulation… our Martial Arts School Marketing Manual…
the Drills and Games manual… and the Martial Arts School Ad
Please be aware that I
may end this offer at any time –
so don’t wait! Click
here to buy now…
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